POURED WITH PURPOSE
The people, the craft, and the conviction behind SIP Beverage Marketing.
A partnership, poured
SIP Beverage Marketing creates partnerships between beverage brands and restaurant groups. We started with a simple observation: the best beverage programs don’t happen by accident — they’re built, glass by glass, by people who care about both sides of the bar.
Our approach begins with understanding your brand’s unique identity and market positioning. Then we bring the right partners to the table — coordinating sponsorships, curating menus, training teams — until your program pours profits back into your business.
Three things we never water down
CRAFT
Every menu, program, and printed piece is made carefully, or it isn’t made at all. Details are the difference.
PARTNERSHIP
Brands, restaurants, and suppliers do better together. We build programs where everyone at the table wins.
RESULTS
Pretty isn’t enough. SIP programs are shown to increase overall margins — and we measure what we pour.
Meet Sharyn
Sharyn Knight founded SIP after years on both sides of the beverage business — working with brands that needed a champion on premise, and with restaurants that needed programs worth championing. She built SIP to be the bridge.
Boutique by design, SIP gives every client a seat at the table and every project her full attention. When Sharyn raises a glass to a new partnership, she means it.
Let’s raise a glass together
Tell us about your brand or your beverage program — we’ll bring the ideas and the olive picks.
Get In Touch